Our award-winning communications consultants have a strong track record of developing impactful strategies that help achieve organisational objectives. Key to this is our ability to understand and amplify your brand and, importantly, recognise how your organisation is perceived by its key stakeholders.
Using our network of industry contacts and wider audiences, PLMR can conduct perception analysis with employees, customers, partners, sector influencers and the general public. By collecting and analysing feedback through focus groups, 1:1 interviews, surveys or market research, our clients gain insights into how they are viewed and understood. This assessment of sentiment, trust and opinion can have a significant impact on an organisations’ strategy and success. In some cases, this often reveals discrepancies in perceptions that can then be effectively addressed through strategic communications.
Perception analysis can help organisations revise and strengthen communications and organisational strategies, discover hidden advocates, identify unknown strengths and weaknesses and measure progress of advocacy and profile-raising efforts.
In today’s rapidly evolving and competitive market, perception analysis has emerged as a vital tool for any organisational that wants to achieve its ambitions and PLMR is here to help you succeed.