Victoria is a Senior Associate Director and Deputy Team Leader of PLMR’s Education Practice.

Specialising in PR, reputation management, stakeholder engagement and public affairs, Victoria supports a range of clients in achieving their strategic objectives, raising their media profiles and enhancing their political and sector influence. She has worked across multi-academy trusts, world-renowned universities, edtech start ups and leading education charities.

Victoria regularly provides clients with crisis communications support, leading on high-profile and sensitive briefs for national brands. She is also a reputation management commentator, featured in the likes of PRWeek, PR Moment and CIPR Influence.

Before joining PLMR, Victoria gained varied experience in the not-for-profit and NGO sectors, B2C PR and managed her own events management consultancy. Applying this experience and insight, Victoria is committed to delivering sustainable outcomes that enhance brand strategy, value and awareness.