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Digital Marketing

Organic digital marketing solutions can only go so far when approaching a crowded online marketplace. All major search engines and online hubs provide paid-for advertising spaces, either on-page or within search results, which organisations can bid for in a blind auction. As almost half of all searches end in the clicking of an online advert, these positions can be very powerful in driving traffic towards a chosen destination. These systems are extremely cost-effective, as they only charge the user once an advert has been clicked, meaning money is never wasted showing adverts to those who do not engage with a particular message. When trying to effectively reach a large number of users online, digital advertising is unparalleled in it’s speed, efficiency and cost-effectiveness.

Digital advertising requires careful set-up and diligent monitoring by trained professionals to guarantee reach and budget is maximised.

PLMR can set up pay-per-click advertising on all major search engines and social networks and can provide detailed analytic feedback on the success any advertising campaign has had in driving relevant search traffic to your website.

How a 12 month social media campaign saved our early years
How PLMR launched a podcast with Britain’s first astronaut
Raising awareness for a vital cause
An important animal welfare issue on behalf of the equine industry

Winner

Best Use of a Communication Tool in a Campaign

PRCA Digital Awards

2021

FInalist

Digital Professional of the Year

PRCA Digital Awards

2020

Winner

Digital Professional of the Year

PRCA Digital Awards

2019

Our Digital Marketing Experts

Our Specialisms in Digital Marketing

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Social Media Management in the Health and Social Care sector

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Digital Marketing for the Health and Social care sector

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Digital Marketing for Charities

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Digital Marketing for the Built Environment Sector

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Digital Marketing in the Education sector

Add PLMR to your contacts

PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.