Organic digital marketing solutions can only go so far when approaching a crowded online marketplace. All major search engines and online hubs provide paid-for advertising spaces, either on-page or within search results, which organisations can bid for in a blind auction. As almost half of all searches end in the clicking of an online advert, these positions can be very powerful in driving traffic towards a chosen destination. These systems are extremely cost-effective, as they only charge the user once an advert has been clicked, meaning money is never wasted showing adverts to those who do not engage with a particular message. When trying to effectively reach a large number of users online, digital advertising is unparalleled in it’s speed, efficiency and cost-effectiveness.

Digital advertising requires careful set-up and diligent monitoring by trained professionals to guarantee reach and budget is maximised.

PLMR can set up pay-per-click advertising on all major search engines and social networks and can provide detailed analytic feedback on the success any advertising campaign has had in driving relevant search traffic to your website.