CASE STUDY

The Zero Pressure Podcast

How PLMR launched a podcast with Britain’s first astronaut

Client

Saab / Imperial College London

The Situation

Imperial College and Saab were looking to collaborate and create an informative technology-focused podcast to reach new communities, prominently in English-speaking countries across Europe, Australia, and North America.

What we did

As well as advising on each episode’s content and the structure of the podcast, PLMR’s team produced and recorded each podcast in the series. This work included coordinated interviews with guests around the world, ensuring studio-level remote recordings during lockdown, creating the final edit of the episode, creating a social media strategy, promotional materials and distributing the podcast across over 15 separate channels.

The Result

PLMR’s creativity and technical knowledge helped facilitate a unique tech-focused podcast series.

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.