Whether you’re an e-commerce store looking to increase sales, or a service provider looking to increase client retention – PLMR has all the skills and tools to generate leads and promote your services to your audience.
Whether your product or service is delivered towards a B2B or B2C audience, email marketing holds a key place within all businesses. Personalisation is one of the most powerful aspects of email marketing. You can segment your audience into categories/groups based on their interactions with your brand, on their job function, or even their geographical location.
This detailed level of personalisation means you can speak directly to your target audience, at whatever stage they’re in within the sales funnel – ensuring you’re delivering the right message, to the right person, at the right time. While a lot of marketing strategies include gaining new customers or clients, it’s also important to preserve the ones you already have, which is where email marketing comes in.
Our digital and PR teams at PLMR take their time to get to know you and your products or services, so we can create targeted email marketing campaigns that will resonate with your customers and prospects. Arguably, there is no other digital strategy that compares in keeping the conversation going between you and your audience. Working across a multitude of sectors, our team can power and maintain the essential dialogue your email marketing campaigns need.