Inspired by Marcus Rashford’s incredible work, PLMR approached the Food Foundation (a key member of Rashford’s Child Food Poverty Task Force) with an idea to help make it as easy as possible for families to find organisations near them that were offering help.
In less than 24 hours, the PLMR digital team launched KidsMealsMap.co.uk, an online map platform designed to show all of the businesses, community organisations and councils who had already announced that they will be providing free meals to vulnerable children over the October half term.
We also provided the functionality for businesses to submit an application to be added to the map – these applications could then be added instantly once approved through our automated mapping system.