Advocacy

When you have something worth fighting for, we help you build a campaign that informs, inspires and drives real change.

Advocacy is about influence – not just being heard but sparking action. It’s how organisations shape public opinion, shift policy and drive change on the issues that shape lives.
At PLMR, we create integrated advocacy campaigns that bring together public affairs, PR, stakeholder engagement and digital services to move people, influence decision-makers and build change that lasts.
We do this for organisations that want to make a difference – from charities and coalitions to purpose-led businesses, trade associations and public bodies. Whether you’re pushing for policy change or building public support, we can help you cut through, connect, and create meaningful impact.

Great advocacy always starts with a clear sense of purpose, carried through by smart, creative, strategic thinking. Our campaigns are built on insight and designed to resonate – elevating your goals and enhancing your impact with policymakers, the public and the people shaping your agenda.

How we do it:

Every campaign is different – but our delivery is always joined-up. We blend the right mix of services to create campaigns that connect, educate and deliver change.

  • Strategic positioning
    We define your goals, sharpen your message and shape a focused campaign strategy that connects purpose with impact.
  • Stakeholder and coalition building
    We bring the right partners together – from charities and business voices to academics and lived experience advocates – to strengthen your campaign.
  • Political engagement
    We help you build trusted relationships in Westminster, Whitehall and local government – securing meetings, influencing policy and guiding legislative change.
  • PR and storytelling
    We uncover and amplify the stories that matter – building public awareness, credibility and media momentum for your cause.
  • Public mobilisation
    We engage people where they are – turning support into action through community outreach, grassroots campaigns and real-world engagement.
  • Digital campaigning
    We create targeted digital strategies that grow audiences and spark action – from social content and paid media to petitions, pledge tools and email mobilisation.

Why PLMR?

We know what it takes to make advocacy campaigns deliver – in Parliament, in the press and in public.

Our campaigns have secured millions of pounds in government funding, passed landmark legislation and delivered thousands of signatures straight to the front door of Number 10.

With expert teams across public affairs, PR, digital and campaigns – all under one roof – PLMR offers intelligent, integrated advocacy that works.
KMM
How PLMR and the Food Foundation helped Marcus Rashford’s campaign to feed children in need over the half term holidays.
Big Issue Vendor
Helping The Big Issue to fight mass homelessness with a custom campaign tool.
How PLMR and Ella’s Kitchen mobilised thousands of families and put sensory food education on the political agenda.
Campaigning to update and enhance NHS advice around vegetable-led weaning

Our Advocacy Experts

Our Specialisms in Advocacy

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.