Simon Darby

Director - Head of Public Affairs


Public Affairs Consultant of the Year

PRCA Public Affairs Awards



Strategic Consultants of the Year

Healthcare Investor Awards


Simon is a vastly experienced consultant, having worked in public affairs and communications for fifteen years.

Simon leads PLMR’s public affairs practice, advising clients on how to navigate the policy, political and regulatory environment impacting their business and helping them engage with policymakers and wider stakeholders. Simon has an extensive track record of delivering successful public affairs and PR programmes for clients to help them achieve their objectives.

He is responsible for setting the strategic direction of our work for clients and leading account teams to ensure the delivery of high-quality campaigns. During his career, Simon has worked with clients across a range of sectors. Notably, this has included organisations within the health, housing, tech, skills, infrastructure and professional services sectors as well as across wider public service markets.

Simon works with organisations seeking to engage at a national (Westminster), devolved, regional and local government level. He has led numerous award-winning campaigns and was recognised as the PRCA’s 2022 Public Affairs Consultant of the Year.

Service Specialisms

Sector Specialisms

Simon Darby's Blogs

Strong 2023 growth ensures PLMR Group retains PR Week Top 10 Public Affairs ranking

2024: the year of the long campaign – it’s all to play for

2024: The Year of the Long Campaign – PLMR launches new research report

The Rishishuffle – key takeaways

King’s Speech: Simon Darby shares his initial reaction to the Government’s plans for the next Parliament

A Blairite Revival? Keir Starmer’s Strategic Reshuffle

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.