Sara leads PLMR’s PR and Corporate Communications team. She is an experienced and highly capable communications professional. Her diverse skillset enables clients to achieve their objectives using a range of communications tools, including positive media communications, government relations, stakeholder engagement and reputation management.

Since joining PLMR she has designed and managed award-winning campaigns, and has also helped clients, from leading international tech companies to small British charities, secure and take best advantage of high-profile media opportunities. Using her creative and issue-based approach, she designs campaigns that wins media coverage, builds compelling public profiles for her clients, and supports business growth.

Sara is also a reputation management expert, leading clients through sensitive and complicated communications challenges. Her experience includes large customer data breaches, negative regulator feedback, international conflicts, and employee dismissals.

Between 2022 – 2024, Sara was the elected Chair of the Global Communications Alliance, a network of like-minded independent agencies around the world. In this role, she worked to improve information and business sharing between our partner communications agencies across the world.

In her role as Board Director, Sara has developed PLMR’s diversity, equity & inclusion programme, ensuring that it reaches all parts of our business including, work experience and internships, recruitment and our staff experience.

Previously, Sara was the Grassroots Coordinator at youth democracy organisation Bite The Ballot, working on their 2015 General Election campaign to encourage young and marginalised voters to register to vote. During the campaign her role included liaising with local government, MPs, press and other interested parties to further the campaign’s aims.

Sara graduated in 2012 from Durham University with a BA(Hons) in Philosophy, Politics and Economics.