The Big Issue

The Big Issue’s Stop Mass Homelessness (SMASSH) campaign is calling on the Government to address the £360 million in rent arrears which was accrued during the pandemic, arguing this could save them over £2 billion in the future. The Big Issue team gathered statistics from local authorities across England on how the risk of homelessness has risen area-by-area across the pandemic.

Following the success of the Kids Meals Map, The Big Issue team approached PLMR to turn these statistics into something interactive that could help constituents understand the change in the risk of homelessness their area and take action.

The PLMR digital team created an online tool for the Big Issue to look up how many people are at risk of homelessness in their area and how the numbers have changed throughout the pandemic. The tool also gives concrete calls to action on how you can support the Stop Mass Homelessness campaign.

The Big Issue team were delighted by the results and shared the tool across social media and on their website.

The campaign secured a £316m Homelessness Prevention Grant to help people in England who are homeless or at risk of losing their home.

Visit the tool here: smassh.bigissue.com

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