Communications and Media Training for the Midlands
PLMR Midlands media coaches will ensure you are fully prepared to deliver a confident
performance, from public speaking, boardroom presentations and networking to the most
challenging media engagements.
PLMR Midlands delivers bespoke communications and media training for business leaders across the Midlands, helping to build your confidence in engaging with the media and public speaking, and developing the communication skills needed to maintain company reputation and build trust and credibility for your business.
What does media training involve?
From media interviews and public speaking to boardroom presentations and networking, our expert coaches ensure you are perfectly prepared to represent your business with clarity, authority and impact in every situation through a series of training activities including:
- Analysing examples of good and bad responses to crises
- Developing a messaging framework to respond to negative situations
- Responding to an evolving crisis situation for your organisation
- Recorded mock TV/radio/print interviews for participants to watch their progress back
- Presentation and key messaging exercises
Our training supports professionals at every level with preparation for:
- Interviews with journalists across print, digital, radio and television
- Internal and external presentations including Q&A sessions, panels, public consultations and board meetings with your key stakeholders
- Public speaking at conferences and events
- Filmed content for websites, social media and digital campaigns
- Communication with stakeholders, from handling customer complaints to working with suppliers
- Business networking, helping you stand out in competitive rooms and build lasting impressions
Our Expertise
Our communications training is led by regional PR professionals who have experience with major national media including BBC, Channel 4, ITV and Sky News, alongside regional expertise with BBC Midlands Today, ITV Central, Hits Radio, Coventry Live, Birmingham Live and more. We offer businesses in the Midlands direct access to the insights, techniques and real-world knowledge needed for organisations to succeed in communications both on and off the screen.
Get training tailored to your business
Whether you’re preparing for a media interview, developing confident spokespeople, or strengthening your leadership communications, we tailor our training to your organisation, sector and objectives, ensuring practical outcomes you can apply immediately.
Get in touch today to discuss a bespoke training programme for your organisation at midlands@plmr.co.uk
FAQs
What is media training?
Media training is professional coaching that helps people communicate confidently and effectively with journalists and the public. At PLMR Midlands, our Impactful Communications Training is a hybrid training involving media training, as well as networking and public speaking skills, so you can excel at all communication opportunities for your business and deliver your key messages with impact.
Who is this training for?
This training is designed for business leaders, senior executives, spokespeople, and professionals at all levels who represent their organisation publicly or internally. It is particularly valuable for those who engage with the media, speak at events, lead teams, or regularly communicate with key stakeholders.
What’s the ideal group size for media training?
We are happy to deliver one to one training, or groups of up to six to seven people.
Do participants need previous media experience or training?
No. Our training is suitable for both first-time spokespeople and experienced leaders. Sessions are tailored to individual confidence levels and experience, ensuring everyone gains practical, relevant skills.
Why is this different from standard media training?
Our programme goes beyond traditional media interviews. We focus on real-world communications challenges, from media interviews to boardroom presentations, public speaking, and networking. Training is fully bespoke and delivered by local PR professionals with national and regional media experience.
Is the training tailored to an individual business or sector?
Yes. All training is bespoke and designed around your organisation, sector, audience, and objectives. We take time to understand your business, the issues you face, and the situations you’re preparing for before creating your course and practical exercises on it.
How is the training delivered?
Ideally, all training will be delivered in person in our Coventry or Birmingham offices, at your HQ, or at a suitable third-party location.
Can media training help with crisis or sensitive issues?
Absolutely. We regularly support organisations preparing for high-stakes, sensitive, or reputationally challenging situations, helping spokespeople stay calm, credible, and in control of their message.
What outcomes can we expect from the training?
Participants typically leave with:
- On-camera interview experience through mock interview set-up
- Clear, structured key messages and how to communicate them with impact
- A transferable framework of how to respond to conflict or complaints
- Improved presentation, interview and networking skills
- Stronger presence on camera and in person
- Practical tools they can use immediately
How do we get started?
Get in touch at Midlands@PLMR.co.uk to discuss a bespoke training tailored to your organisation’s needs.
