Rob Milne is an Associate Director and Deputy Head of PLMR in the Midlands, with a background in journalism and news-driven PR. He joined the business in 2016 after graduating from the University of Sheffield with a First Class Honours degree in Journalism Studies.

Over the past decade, Rob has delivered results-driven PR campaigns, strategic communications and reputation management for clients across the sport, events, hospitality, construction and property sectors. He has particular expertise in supporting organisations with complex stakeholder environments, high-profile projects and major live events.

Rob brings a strong understanding of what makes a story work for the media, alongside the ability to deliver fast, accurate and effective press office activity. His experience includes managing communications around major sporting fixtures, live entertainment events and large-scale development projects, as well as advising senior leaders on strategic communications, crisis management and profile-raising.