CASE STUDY

The Big Issue

Helping The Big Issue to fight mass homelessness with a custom campaign tool.
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Client

The Big Issue

Sector

Charities

Services provided

Web Development

Digital Marketing

The Situation

The Big Issue’s Stop Mass Homelessness (SMASSH) campaign called on the Government to address the £360 million in rent arrears which was accrued during the pandemic, arguing this could save them over £2 billion in the future. The Big Issue team gathered statistics from local authorities across England on how the risk of homelessness has risen area-by-area across the pandemic.

Following the success of the Kids Meals Map, The Big Issue team approached PLMR to turn these statistics into something interactive that could help constituents understand the change in the risk of homelessness their area and take action.

 

What we did

The PLMR digital team created an online tool for the Big Issue to look up how many people are at risk of homelessness in their area and how the numbers have changed throughout the pandemic. The tool also gives concrete calls to action on how you can support the Stop Mass Homelessness campaign.

The Result

The Big Issue team were delighted by the results and shared the tool across social media and on their website.

The campaign secured a £316m Homelessness Prevention Grant to help people in England who are homeless or at risk of losing their home.

Visit the tool here: smassh.bigissue.com

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.