From 10,000 fans, to 32,000 packing out the Coventry Building Society Arena this season, to a potential audience of 1.87 billion. That’s the story of the eyes on Coventry City home fixtures over the course of the last decade.

Coventry’s promotion to the Premier League for the first time in 25 years has been a momentous moment for the city, with many communities joining in the celebrations.

But this is much more than a local story. Yes, football is still at the heart of communities, but in the modern day it is a PR and marketing powerhouse, and Coventry has just been given the keys to the castle.

The impact of the promotion will stretch far beyond Coventry Building Society Arena and its down to private businesses and public organisations in Coventry and Warwickshire to take advantage of what is simply the world’s biggest PR platform.

In the opening weeks of the Premier League season eyes are always on the promoted teams, how will they fare? Can they step up to the task? Can they shock the big boys?

This means that more people than ever before across the globe will be searching about Coventry, learning more about the heritage and culture that sits behind the football club and perhaps even planning to visit the city.

When you couple that with a new swathe of passionate and excited fans across the globe, who take a shine to the Sky Blues in their opening fixtures, there is a huge opportunity to welcome more international visitors to the city.

It’s absolutely vital that when people are looking into Coventry that they can easily find the right content to tell the city’s story and what makes it special

Whether that is the remarkable history of Coventry Cathedral and St Mary’s Guildhall, the pivotal transport history as an automotive centre and the birthplace of the modern bicycle, or the rich musical and cultural history of Two-Tone and even the centre of the 90s rave scene.

There are brilliant organisations across the city, from Destination Coventry and Coventry City Council to Coventry & Warwickshire Chamber of Commerce and the football club itself, who will be working to tell these stories.

But it’s down to all of us to make sure we are shouting about this city more than ever before. You simply cannot be in a bigger shop window, whether you are a hotel, a restaurant or even a manufacturer looking to build international profile, you have to find a way to ride the Sky Blues’ Premier League wave.

Visibility alone isn’t enough, as a city we need to be building the narrative. What do people see when they search for Coventry? What stories are being told in national and international media?

There is a real opportunity to turn short-term attention into long-term reputation gains.

The cities that make the most of moments like these are the ones that act quickly, work together and tell a confident story about who they are and where they’re going.

This is a defining moment for the city, it’s a chance to change perceptions and profile Coventry’s history, culture, industry on a global stage.