Instagram has recently launched its ‘Best Practices’ feature, offering creators and businesses fresh insights to optimise their content strategies. With competition growing and algorithms constantly evolving, staying updated on Instagram’s recommended practices can make or break your social media presence. So, what does this new feature offer and how can you leverage it for boosting your IG’s profile?
Instagram’s algorithm updates have shifted the way content is distributed, with a greater focus on user relevance and engagement metrics. The new ‘Best Practices’ feature helps users keep pace with these changes by offering real-time tips on:
- Content formats – guidance on how to use Instagram’s various formats (Reels, Stories, Carousels etc) more effectively.
- Engagement tactics – recommendations for boosting interaction and marking content shareable.
- Posting frequency – data-driven insights on when and how often to post for maximum visibility.
Best Practices That You Can Implement Today
Focus on Reels
Instagram’s ‘Best Practices’ feature emphasises the importance of short-form video content like Reels. Given that Reels are prioritised in Instagram’s algorithm, the feature advises integrating more Reels into your content plan for higher visibility.
Prioritise Authentic Engagement
The feature encourages real-time interaction with followers, responding to comments, and DMs, and using engagement tools like polls or Q&As in Stories. Authentic engagement is seen as a primary driver for boosting your content’s reach.
Utilise All Instagram Features
To maximise exposure, Instagram suggests leveraging all formats (Posts, Stories, Reels, IGTV, and Carousels). The variety of content formats ensures different ways to capture your audience’s attention and keep them engaged across multiple touchpoints.
Post Consistently, But Mindfully
One of the key takeaways from the ‘Best Practices’ tool is maintaining a consistent posting schedule, which helps you stay relevant. However, it also recommends not overwhelming your audience with too many posts per day, as this could lead to diminishing returns.
Don’t Forget Your Hashtags
The feature also provides insights into how hashtags can still be effective when used strategically. Instead of overloading posts with irrelevant hashtags, the tool advises focusing on a few highly relevant ones that match your niche.
Where to Find the ‘Best Practices’ Feature
Here’s a quick guide on how to access and start utilising the new feature within the Instagram app:
- Open the Instagram app
- Navigate to your profile, then go to settings
- Under the Account Insights or Creator Studio, look for the ‘Best Practices’ tab
- Browse through the personalised recommendations based on your account’s data
Instagram’s ‘Best Practices’ feature is a game-changer for creators and businesses looking to elevate their strategy in 2024. By offering personalised insights, Instagram is empowering users to create smarter, more engaging content without relying solely on external tools or guesswork. Whether you’re a business looking to expand your reach or a content creator seeking more engagement, the ‘Best Practices’ feature is an invaluable resource.
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