As a Senior Account Manager at PLMR, Rachel provides critical strategic advice to ensure her clients’ achieve their organisational goals. Her expertise span PR, crisis and reputation management, public affairs, internal communications, stakeholder engagement change management.

Rachel works closely with some of the country’s leading academy trusts, including Greenwood Academies Trust, top universities such as the Royal Veterinary College, the Joint Council for Qualifications and a roster of edtech firms, education recruitment companies and independent schools.

Rachel achieves impactful wins for her clients. She proactively secures strategic regional, national and international media, print and broadcast coverage, delivers masterclasses to senior leaders, audits organisations’ digital footprints, leads challenging Ofsted communications and sensitively navigates crises to protect and enhance organisations’ reputation.

Internally, Rachel is an integral part of PLMR and founded the Peer Forum in 2021 to support junior colleagues to share best practice.

Rachel previously worked for three years at a PR agency based in Cambridgeshire, gaining experience in the education, charity, public and private sectors. Rachel graduated from Newcastle University with a First-Class BA (Hons) in Geography in 2017.