Rachel Allerton

Senior Account Manager

As a Senior Account Manager at PLMR, Rachel provides critical strategic advice to ensure her clients’ achieve their organisational goals. Her expertise span PR, crisis and reputation management, public affairs, internal communications, stakeholder engagement change management.

Rachel works closely with some of the country’s leading academy trusts, including Greenwood Academies Trust, top universities such as the Royal Veterinary College, the Joint Council for Qualifications and a roster of edtech firms, education recruitment companies and independent schools.

Rachel achieves impactful wins for her clients. She proactively secures strategic regional, national and international media, print and broadcast coverage, delivers masterclasses to senior leaders, audits organisations’ digital footprints, leads challenging Ofsted communications and sensitively navigates crises to protect and enhance organisations’ reputation.

Internally, Rachel is an integral part of PLMR and founded the Peer Forum in 2021 to support junior colleagues to share best practice.

Rachel previously worked for three years at a PR agency based in Cambridgeshire, gaining experience in the education, charity, public and private sectors. Rachel graduated from Newcastle University with a First-Class BA (Hons) in Geography in 2017.

Service Specialisms

Sector Specialisms

Rachel Allerton's Blogs

PLMR Group donates £1,000 to The Beckmead Express to support people in Ukraine

What next for independent schools?

Sunak’s maths policy: why has it been introduced and what are challenges?

On the countdown to Christmas, PLMR explores 12 big education topics

Back to burning the midnight oil? The return of summer exams 2022

Results Day 2021: What does the future have in store?

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.