Lily is a PR and Digital Graduate at PLMR Genesis. She recently earned a BA (Hons) in Journalism, Media and Culture from Cardiff University. During her time at university, she was actively involved in student media, leading the social media team for Xpress Radio News. She also gained industry experience through an internship at ITV Anglia. In addition, she worked as a social media & marketing Assistant for a mindfulness charity based in Wales, where she created engaging content to a range of audiences.

Now based in the East of England, Lily is starting her career with the PLMR Genesis team working on both local and national client accounts while participating in the graduate training programme. In her role, she will bring fresh and creative perspectives to the evolving media landscape.