In a bid to level the playing field for domestic producers, PLMR developed a strategy that would see local authorities and large construction companies sign a Charter which committed them to procuring British steel. The first objective of the campaign was to secure political buy-in for the Charter, before leveraging this support to put pressure on corporate targets. After a parliamentary debate on the topic, PLMR secured an official endorsement from the UK Government, which “welcomed” the Charter.

Publicly, PLMR launched a media campaign that secured targeted and high-profile media coverage in outlets including The Telegraph and Financial Times. This highlighted the plight faced by the industry, so corporations and local authorities came under intensified pressure to support the British steel industry. PLMR then delivered an intensive contact engagement programme with corporate targets which saw immediate results. We engaged with decision-makers at the country’s largest construction companies, our communication resonated with each company’s individual organisational objectives to ensure the best chance of Charter adoption.