We engaged with a wide range of organisations across the English food system, securing support for and maximising the reach of the Strategy. These ranged from farmers and importers to suppliers, manufacturers and food transporters, supermarkets and restaurants, government agencies and research academics, all through to public health, sustainability and animal rights organisations.
Through every phase of the National Food Strategy, we engaged in both proactive and reactive media work, using imaginative story creation to raise the profile of the Strategy through national, regional and sector press coverage, including numerous live broadcast interviews.