CASE STUDY
Client
Lineage Logistics
Sector
Services provided
Lineage Logistics is a market leader in the provision of large-scale state-of-the-art highly automated warehousing primarily for frozen foods. Lineage operates six facilities in Europe – two in the UK, three in the Netherlands and one in Belgium.
To maximise the profile and reputation of Lineage Logistics across its target markets in the UK and Benelux, achieve a steady stream of positive exposure about Lineage Europe directed towards its target audiences and support sales and business development activity.
An integrated PR strategy was developed which included building effective relationships with key media, creating quality content for sector press, marketing collateral, e-newsletters, SEO, social media and writing award submissions. Genesis also oversaw a successful re-branding project.
A communications programme which built the brand reputation of Lineage Logistics within its target markets through high levels of media coverage in key sector press, multiple award wins, creative event sponsorship and increased visitors to the website.
PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.
