Over the course of two years, PLMR has worked with Lime Solicitors to build close relationships with lawyers across each practice area and understand their specialities and interests. PLMR has then used varied PR strategies to develop PR opportunities through issues-led campaigns, keeping policy and calls to action at front of mind. 

Original Data 

Preparing eye-catching press releases based on new data – PLMR has supported Lime Solicitors in commissioning consumer polling to gain insights into public opinion on a number of relevant topics, from the menopause to workplace discrimination. PLMR has also supported Lime Solicitors in submitting Freedom of Information requests to various public authorities – from NHS Trusts to local councils – in order to uncover new data that would interest journalists.  

• Polling coverage: https://www.independent.co.uk/life-style/health-and-families/menopause-employers-symptoms-davina-mccall-b2344832.html 
• FOI coverage: https://www.telegraph.co.uk/money/wills/pandemic-zoom-wills-sharp-rise-family-inheritance-battles/ 

Newsjacking 

PLMR conducts daily media monitoring for Lime Solicitors in order to identify opportunities to pitch the lawyer’s expertise and commentary on a developing news story. This exercise has also enabled PLMR to regularly engage and build relationships with national journalists and raise the profile of individual lawyers as experts in their field.  

• Newsjacking coverage:  

• https://www.mailonsunday.co.uk/health/article-13055539/mesh-scandal-cheese-wire-report-25k-payouts-surgery-blunders-victims-ruininglives.html 
• https://www.bbc.co.uk/news/business-67565065 
• https://www.dailymail.co.uk/wires/pa/article-11933493/E-scooter-firms-pledge-continue-UK-operations-despite-Paris-ban-vote.html   https://www.independent.co.uk/news/uk/paris-channel-government-anne-hidalgo-lime-b2313189.html (+ other 40 regionals) 

Case Studies 

Publicising case studies – PLMR has worked with Lime Solicitors to publicise their case studies, working closely with national journalists to enable Lime Solcitors’ clients to share their stories and publicise lawyers’ successes. 

• Case study coverage: https://www.theguardian.com/society/2023/nov/13/woman-suffered-complications-vaginal-mesh-implant-awarded-1m (The Guardian exclusive which was followed by coverage in additional outlets including Daily Mail, BBC News, and The Sun) 

Thought Leadership 

To further build lawyers’ profiles as expert spokespeople, PLMR has also secured opinion piece in national media which have allowed the solicitors to share detailed insights into relevant topics. 

• https://www.thetimes.co.uk/article/cost-of-living-crisis-increases-battles-over-inheritance-36zbmjhb2