CASE STUDY

Lime Solicitors

How PLMR raised the profile of Lime Solicitors and increase their brand understanding among key consumer audiences
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Client

Lime Solicitors

Sector

Professional Services

Services provided

Public Relations

The Situation

Leading consumer law firm Lime Solicitors were looking to raise their profile and increase brand understanding among key consumer audiences, across 6 specialist practice areas.

What we did

PLMR built relationships with lawyers across each practice area, to understand their specialities and interests. Over the last year, we have developed and launched a variety of campaigns, including women’s health, road safety, discrimination at work and child abuse. Through ongoing relationships PLMR is developing PR opportunities through issues-led campaigns, keeping policy and calls to action at front of mind.

The Result

Over the course of Lime’s first year working with PLMR, we secured over 130 pieces of coverage and launched 2 new campaigns with charity partners. PLMR has regularly secured national and broadcast opportunities for Lime, in addition to targeted pieces in special interest outlets. We continue to work with the team to optimise their assets including real-life case studies, reactive commentary from expert spokespeople, Freedom of Information requests and polling data.

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.