CASE STUDY

Lime Solicitors

How PLMR raised the profile of Lime Solicitors and increase their brand understanding among key consumer audiences
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Client

Lime Solicitors

Sector

Professional Services

Services provided

Public Relations

The Situation

Leading consumer law firm Lime Solicitors were looking to raise their profile and increase brand understanding among key consumer audiences, across 6 specialist practice areas. 

What we did

Over the course of two years, PLMR has worked with Lime Solicitors to build close relationships with lawyers across each practice area and understand their specialities and interests. PLMR has then used varied PR strategies to develop PR opportunities through issues-led campaigns, keeping policy and calls to action at front of mind. 

 

Original Data 

Preparing eye-catching press releases based on new data – PLMR has supported Lime Solicitors in commissioning consumer polling to gain insights into public opinion on a number of relevant topics, from the menopause to workplace discrimination. PLMR has also supported Lime Solicitors in submitting Freedom of Information requests to various public authorities – from NHS Trusts to local councils – in order to uncover new data that would interest journalists.  

 

Newsjacking 

PLMR conducts daily media monitoring for Lime Solicitors in order to identify opportunities to pitch the lawyer’s expertise and commentary on a developing news story. This exercise has also enabled PLMR to regularly engage and build relationships with national journalists and raise the profile of individual lawyers as experts in their field.  

  • Newsjacking coverage:  

 

Case Studies 

Publicising case studies – PLMR has worked with Lime Solicitors to publicise their case studies, working closely with national journalists to enable Lime Solcitors’ clients to share their stories and publicise lawyers’ successes. 

 

Thought Leadership 

To further build lawyers’ profiles as expert spokespeople, PLMR has also secured opinion piece in national media which have allowed the solicitors to share detailed insights into relevant topics. 

The Result

Over the course of Lime’s two years working with PLMR, we secured over 600 pieces of coverage and launched 2 new campaigns with charity partners. PLMR has regularly secured national and broadcast opportunities for Lime, in addition to targeted pieces in special interest outlets. We continue to work with the team to build on their assets and raise their profile to a wide consumer audience.  

 

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.