CASE STUDY

LEGO Education

Raising awareness and providing digital and design support

Client

LEGO Education

Sector

Services provided

The Situation

LEGO Education provides hands-on, digital educational resources for teachers and educational specialists to help them deliver playful learning experiences for pre-school pupils through to secondary students and beyond.

It wanted to raise its profile and help establish the brand as its own separate entity, positioning itself as the education branch of its parent organisation, The LEGO Group.

What we did

Through a mix of public relations, design and marketing support, Mango at PLMR worked with LEGO Education to create end-user case studies, support with events and campaigns and secure both editorial and advertorial coverage in national, regional and trade media including TES, Guardian Teacher Network, Education Today, Teach Primary, Teach Secondary and Education Technology.

The Result

Mango at PLMR also manages LEGO Education’s UK Twitter profile, helping to increase engagement and impression rates among its target audience. Using images, videos and pay-per-click campaigns, Mango at PLMR has helped double follower numbers, improve performance by over 45% through video content, and reach over 100,000 impressions every month.

Add PLMR to your contacts

PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.

Free Event

In conversation with Cllr Alan Jarrett

Join Snapdragon at PLMR’s webinar to hear about Medway Council’s ambitious regeneration programme, its UK City of Culture 2025 bid, Cllr Jarrett’s thoughts on the Government’s planning reforms, and more!