CASE STUDY

LEGO Education

Raising awareness and providing digital and design support
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Client

LEGO Education

Sector

Education

Services provided

Public Relations

Graphic Design

The Situation

LEGO Education provides hands-on, digital educational resources for teachers and educational specialists to help them deliver playful learning experiences for pre-school pupils through to secondary students and beyond.

It wanted to raise its profile and help establish the brand as its own separate entity, positioning itself as the education branch of its parent organisation, The LEGO Group.

What we did

Through a mix of public relations, design and marketing support, Mango at PLMR worked with LEGO Education to create end-user case studies, support with events and campaigns and secure both editorial and advertorial coverage in national, regional and trade media including TES, Guardian Teacher Network, Education Today, Teach Primary, Teach Secondary and Education Technology.

3D blue and white stack of books

The Result

Mango at PLMR also manages LEGO Education’s UK Twitter profile, helping to increase engagement and impression rates among its target audience. Using images, videos and pay-per-click campaigns, Mango at PLMR has helped double follower numbers, improve performance by over 45% through video content, and reach over 100,000 impressions every month.

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