The Joint Council for Qualifications (JCQ) and its members needed to communicate well with the media, the sector and the wider public and respond to difficult questions through their results day conferences, following the disruption to the summer 2022 exam series.

Additional to the annual update sharing the year’s exam results and key statistics, they needed to communicate details on the steps they took to ensure the cohort of students were treated as fairly as possible when compared to pre-pandemic years. At the time, this was a hot topic, and JCQ wanted to ensure they did the best possible job with their planned conferences with the press and wider education sector on A Level and GCSE results days. An added challenge was, given the restrictions at the time, this had to be done online.