CASE STUDY
In the lead-up to the Autumn Budget, Electoral Calculus produced a major national MRP poll to understand voters’ priorities and how political sentiment was shifting across the UK. The research surveyed more than 7,400 voters and revealed that the cost of living remained the single most important issue for the public, with 59% saying it should be the government’s top priority putting it ahead of immigration and the NHS.
While the polling contained significant political insight, the challenge was ensuring the findings cut through in a crowded media landscape dominated by Budget speculation and competing polling releases.
Electoral Calculus therefore partnered with PLMR to deliver a digital PR strategy that would not only secure coverage, but also translate complex polling data into engaging, shareable content for journalists and wider audiences.
PLMR developed a multi-media digital PR approach designed to maximise media engagement and social media reach.
The campaign centred around a comprehensive sell-in package for journalists, combining:
This approach ensured journalists had ready-to-publish insight and multimedia assets, helping them quickly turn Electoral Calculus’s polling into compelling stories.
Alongside the written briefing, PLMR produced a short-form video analysis exploring what the polling meant for the Autumn Budget debate and the wider political landscape. This video was embedded directly into media coverage and then amplified via social media channels.
By combining data, commentary and multimedia storytelling, the campaign provided media outlets with a complete package that maximised the impact and reach of Electoral Calculus’ research by extending the life of the story online.
The campaign successfully secured national political coverage and helped position Electoral Calculus as a leading source of insight on voter sentiment ahead of the Budget.
Key outcomes included:
Coverage emphasised the headline finding that the cost of living remains the top concern for voters, reinforcing the relevance of Electoral Calculus’ research within the wider political debate.
By combining data-driven insights with expert analysis and multimedia storytelling, PLMR delivered a digital PR strategy that generated impactful coverage while elevating Electoral Calculus’ profile and authority.
PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.
