Our media launch then led to blanket coverage across the London press (Evening Standard, Metro, CityAM), specialist outlets focused on Evergen’s target audiences in environment, design and local government (e.g. Dezeen, Wired, Edie, the Municipal Journal) and online sources such as IFL Science, with 25m Facebook followers, where the article has been shared more than 50,000 times and retweeted by celebrities including Hollywood star, Zooey Deschanel.
This enormous impact was achieved within Evergen’s limited budget of just £5,000, and has led to a massive increase in enquires around the world and prospective sales for this important sustainable innovation.