CASE STUDY

County Broadband

How PLMR Genesis increased County Broadband’s brand awareness with PR and digital marketing
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Client

County Broadband

Sector

Transport and Infrastructure

Services provided

Digital Marketing

The Situation

County Broadband is an internet service provider designing, building and deploying full fibre broadband networks in rural and remote areas. Funded by a multi-million-pound private investment, they work closely with local communities to deliver reliable, gigabit-speed digital connectivity.

Using our fully integrated suite of PR and digital marketing services, PLMR Genesis has worked closely with County Broadband in-house communications team and directly with Directors to increase their brand awareness in an increasingly competitive market and educate consumers about the benefits of full fibre over a traditional connection.

The ultimate goal was to secure pre-build and post-build orders from residential and business customers to support County Broadband’s business growth and investment targets.

What we did

County Broadband’s ‘Get REAL Fibre’ campaign, led by PLMR Genesis, used both PR and digital channels to boost excitement around its new full fibre networks.

Media relations highlighted build milestones and case studies of connected families, businesses and remote workers.

A Meta campaign focused on remote working, streaming, gaming and education, with seasonal competitions adding variety, such as the ‘Football Full Fibre’ World Cup event.

Additionally, an ‘Always On’ Meta strategy used geofenced targeting to reach specific villages, moving customers through stages of awareness, information and conversion with tailored messaging.

Ongoing A/B testing and integration with sales ensured optimal engagement and performance across County Broadband’s marketing efforts.

The Result

The ‘Get REAL Fibre’ campaign for County Broadband achieved extensive media coverage, including regional TV and radio, exceeding targets by 80% and driving a 60% increase in website traffic over 12 months.

The digital ‘Hybrid Working’ campaign showcased full fibre’s remote work benefits, achieving a 591% return on ad spend, helping County Broadband exceed its investment goals and secure additional funding.

In 10 months, the campaign generated 13.8 million impressions and over 104,000 link clicks at an average cost-per-click of £0.49.

With 700+ conversions on a £52,000 media spend, this delivered an ROI of 1086%, equating to £620,000+ in potential revenue.

This success has solidified digital advertising’s role in County Broadband’s growth strategy.

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