PLMR developed an ongoing positive PR programme to position carehome.co.uk as the one-stop portal for the care industry and drive traffic to the website by targeting a wide national audience of care seekers. ​ 

PLMR’s engagement with key journalists across national media through press releases, surveys and reactive comment opportunities has led to coverage across national newspapers, broadcast media and regional press, making carehome.co.uk the ‘go to’ commentator on a variety of care issues.​ 

Recent examples of PLMR’s successes include securing 170+ pieces of coverage on the gender disparity between sons and daughters looking for care for their parents. PLMR has also secured extensive coverage for stories about how care homes celebrated key events such as the King’s Coronation or Silver Pride. Additionally, PLMR used carehome.co.uk’s own internal data to prepare stories about the state of the industry, highlighting the number of care home openings and closures in the past year.