CASE STUDY

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How PLMR helped carehome.co.uk increase it’s market share within the care sector
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Client

Carehome.co.uk

Sector

Social Care

Services provided

Public Relations

The Situation

Carehome.co.uk, the leading online guide to care homes, wanted to increase its market share within the care sector. They approached PLMR to provide a day-to-day press office which had a focus on raising Carehome.co.uk’s profile and driving traffic to the website with a view to growing the site considerably and positioning it as a key voice in the industry.​

What we did

Through an on-going PR programme, PLMR has significantly helped Carehome.co.uk raise its profile with the audience that matters to them the most – consumers who will soon place a loved one in care – whilst significantly increasing web traffic.​

A number of notable surveys carried out by Carehome.co.uk and worked on by PLMR gained significant coverage across the UK, including:​

  • Care staff wearing pyjamas at night (rather than uniforms), which featured across the Daily Telegraph, Daily Mirror, and a raft of regional newspapers. ​
  • Blossoming romances in care homes, with press activity coinciding the Valentine’s Day being covered by the Daily Telegraph, Daily Mail, and 162 regional newspapers.​
  • The number of care homes with their own pub, which featured in the Daily Mail, The Sun, Daily Telegraph, Sky News, and across over 60 regionals newspapers. ​

The Result

As a result of these and numerous other PR successes over the years, carehome.co.uk visits have increased from 8 million per year to 16 million per year since working with PLMR. The website is now a leading review platform and a key commentator for sector-wide issues in the media.

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.