CASE STUDY
PLMR has been working with Tomorrow’s Guides since 2013 to help increase its market share within the care sector and raise the profile of its three review websites – carehome.co.uk, homecare.co.uk and daynurseries.co.uk.
PLMR developed an ongoing positive PR programme to position carehome.co.uk as the one-stop portal for the care industry and drive traffic to the website by targeting a wide national audience of care seekers.
PLMR’s engagement with key journalists across national media through press releases, surveys and reactive comment opportunities has led to coverage across national newspapers, broadcast media and regional press, making carehome.co.uk the ‘go to’ commentator on a variety of care issues.
Recent examples of PLMR’s successes include securing 170+ pieces of coverage on the gender disparity between sons and daughters looking for care for their parents. PLMR has also secured extensive coverage for stories about how care homes celebrated key events such as the King’s Coronation or Silver Pride. Additionally, PLMR used carehome.co.uk’s own internal data to prepare stories about the state of the industry, highlighting the number of care home openings and closures in the past year.
In 2023 alone, PLMR helped to secure over 550 pieces of coverage for carehome.co.uk, including through publicising the brand’s Top 20 awards in regional publications across the country. PLMR’s media engagement programme has helped carehome.co.uk achieve the milestone of 300,000 reviews on its website, with 2023 seeing the highest number of reviews in a single year.
PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.
