Digital marketing requires so many tedious and repetitive tasks – from copying over email addresses into spreadsheets or into mailing software, to updating blogs and sharing the links on X/Twitter, Facebook and all the rest.
Surely in our AI-driven digital wonderland we can make this easier and have things talk to each other without a human needing to be in the middle?
Most services can talk to each other through the use of an API. You might have heard about APIs but never quite understood what they are. APIs are essentially strings of information emitted from a platform delivered in a very raw form. These can be difficult to use and require a developer to plumb these pipes of data into another service for them to be of much use. If something goes wrong, it’s hard to know where or why without looking at complex codes that, again, only a developer can understand.
However, automation software like Zapier can make this kind of connection far more human-friendly without ever needing to dabble with fiddly APIs directly. By logging into two services and connecting them via Zapier’s simple-to-use interface, you can automate so many of the more boring and time-consuming activities in your digital marketing process – you can even set a daily or weekly automation to reshare content or update lists without ever having to log in again.
Zapier and services like it are only getting more impressive, and with the AI enhancements that Zapier has begun to implement extremely complex and intelligent processes can be built without a line of code needed.
There is of course a catch – Zapier isn’t always affordable but there are many competitors in the space looking to take its crown. Many services struggle to fully integrate with its software but with digital support from PLMR you can navigate these problems in the vast majority of circumstances. For help automating your digital marketing activity, email our team at info@plmr.co.uk
