All eyes on WCG for National Apprenticeship Week

Leading college group WCG hit the roads with its big bus tour for National Apprenticeship Week this month.

PLMR Advent helped to build momentum as the bus travelled around the region with a series of key regional media opportunities.

Advent worked with BBC Hereford & Worcester to organise a live broadcast from the bus tour, having already secured online coverage across Coventry, Warwickshire and Worcestershire.

Apprenticeship Week closed with a visit from Matt Western MP to Royal Leamington Spa College – with PLMR Advent on hand again to amplify the news.

Caption: WCG team on the National Apprenticeship Week bus tour

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.