Why do schools need PR?

Chloe Shelcott

Account Director - PLMR Genesis

With GCSE Results impending, and routine Ofsted inspections in full swing again, schools may be fearing the headlines but here’s where public relations can help.

It’s been another tumultuous year in education with pupils and teachers still reeling from the effects of the Covid pandemic and national lockdowns. With GCSE Results impending, and routine Ofsted inspections in full swing again, schools may be fearing the headlines but here’s where public relations can help.  

Like any business, PR strategy is essential for building brand identity and establishing a positive reputation within your community. PR is a powerful opportunity to share your whole story with the right audience – to go beyond the headlines and behind the classroom walls to demonstrate the creative and inspiring goodness that happens in schools every day. 

1. Build community trust 

Proactive community engagement can help schools to establish supportive relationships with key stakeholders, from current and prospective parents to local government and business leaders. 

Digital methods like targeted e-newsletters, video and quality website content can build your reputation with a wider audience. Social media can connect with your audience while listening and engaging with local conversations. 

2. Boost pupil recruitment 

PR can encourage parents to make an informed choice about what education is right for their children. By feeding regular good news to the press and sharing success stories of real pupils, parents can understand the whole education experience on offer. 

At PLMR Genesis, we create the communications formula to help a school stand out from the crowd, by integrating PR, digital, social media and marketing to reach prospective parents through the right channels. 

3. Recruit and motivate your team 

A school can be perceived as a forward-thinking and inspiring place to work by sharing thought-leadership, advocating for change, shouting about new appointments and promoting best practice within the education sector. Using PR, schools can attract new talent and motivate teams with the positive feeling of being appreciated and acknowledged. 

At PLMR Genesis, we are a trusted source of advice and we work with a range of education providers including alternative education, independent schools and multi-academy trusts, to add value to their marketing through our impactful PR strategy. Contact us to find out how we can help you by emailing hello@genesispr.co.uk or calling 01473 326400. 

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.

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