Digital Strategy and Campaigns Lead, Abby Tomlinson, has published a piece for Left Foot Forward, discussing why Labour’s online digital campaigning needs to be taken up a notch if the party hope to win in May’s local elections.
The founder of the Milifandom notes that the Labour Party should not ‘take digitally-savvy young campaigners for granted’ and that it ‘will it will be an uphill battle for the left to persuade voters online’.
“With the pandemic restricting the left’s often successful ability to organise volunteers and knock-on doors in all weather to speak to voters, the focus is now almost completely on digital campaigning.
“Activists and candidates are gearing up for the 6th of May having to rely largely on their organic and paid presence on social media to try and win voters round.”
You can read the full article here.
