The Boost Bingo campaign by PLMR and The Bingo Association, which secured a reduction in bingo duty from 20% to 10% in this year’s Budget, was last night announced the winner in the Best Public Affairs Campaign category at the PR Week Awards 2014. The award was presented to Boost Bingo wins Best Public Affairs Campaign at prestigious PR Week Awards | PLMR.co.uk campaign team at an awards dinner in Grosvenor House, London.
The Bingo Association appointed PLMR to run a campaign aimed at reducing bingo duty from 20% to 15%, to enable the bingo industry to invest and grow. The Boost Bingo campaign was launched in January 2014, with nearly 50 MPs visiting their local bingo club to show their support, with some even trying their hand at calling numbers. Over three months, the campaign gathered more than 330,000 petition signatures from bingo players across Britain and MPs were engaged into becoming supporters of the campaign and of bingo.
The campaign reached a climax when the petition was delivered to the Chancellor’s residence at Number 11 Downing Street, in February, when nearly two hundred bingo players joined MPs for a celebratory procession past the Houses of Parliament.
In the 2014 Budget, Chancellor George Osborne announced that the duty on bingo clubs would be reduced from 20% to 10%. It meant bingo clubs across the UK could invest in new premises, modernisation and jobs, and the industry received an extra boost.
In recognition for this success, The Bingo Association and PR and public affairs partner agency PLMR received the prestigious PR Week Award.
PLMR Deputy Managing Director, Elin Twigge, said:
“We’re absolutely delighted that the success of the Boost Bingo campaign was recognised against such stiff competition.
It was an intense campaign but it was loads of fun and the result was everything we’d been aiming for and more”.
PRWeek UK Awards 2014: The roll call of winners
CASE STUDY:Boost Bingo integrated lobbying and PR campaign case study
BLOG: How did Bingo make it into the budget?
VIDEO: Boost Bingo Campaign Explained
PR WEEK: What did The Bingo Association want PLMR to do for them?