Engaging with decision-makers, through political lobbying
Achieving your goals, through integrated campaigning
Helping you advance your plans for business growth
Protecting and preserving your reputation
Getting your message across in the media
The campaign began with pledges of investment, modernisation and jobs from bingo operators, if the tax was reduced. Analysis by independent tax experts showed the benefit of tax reduction to the industry, and to the Treasury. MPs met representatives from The Bingo Association, and were invited to bingo clubs in their constituencies. Almost 400 clubs held a weekend of free bingo, helping spread the message further. 340,000 people signed a petition calling for a tax cut, which was delivered to the Chancellor, ahead of the Budget. The Treasury responded, cutting tax on bingo clubs from 20% to 10%. The move unlocked investment of at least £30 million a year for the industry.