How PLMR Genesis helped Zeelandia build upon its reputation



The Situation

Zeelandia is a global player in the bakery ingredients business, that is dedicated to the development and innovation of products that are tailored to the needs of commercial bakeries and food manufacturers.

To secure Zeelandia’s position as a leading name in the bakery ingredients industry, by supporting customer acquisition, retention, and growth. Furthermore, the need to build upon the brand’s reputation is a high priority, whilst also building awareness of their expert product ranges.

What we did

A combination of ongoing PR and digital marketing activity, as well as regular campaigns has helped to ensure key products are highlighted at relevant times of the year, while continued management of the Zeelandia brand has taken place all year round.

The Result

Over the time we have worked together, Zeelandia has seen continued growth in all elements as a result of our digital marketing and PR work. In 2022 specifically, we saw Zeelandia gain multiple pieces of coverage in core industry publications, in addition to securing sponsorship packages with these outlets. Additionally, the Zeelandia website saw a 14% rise in users, while all social media channels saw an increase in followers, and engagement.

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.