The UK General Election - 4th July 2024



West Midlands Gigafactory

How PLMR helped raise the case for a West Midlands Gigafactory


Coventry City Council

Services provided

The Situation

PLMR was appointed by Coventry City Council and Coventry Airport Ltd to launch and promote the Coventry Airport site as the preferred location for a West Midlands Gigafactory.

What we did

PLMR executed a comprehensive communications campaign, emphasising the need for UK battery supply. Leveraging relationships with key officials, PLMR developed a Golden Book setting out the political and economic case and presented this to regional and national policy makers, leveraging relationships with Andy Street and local MPs to engage with Ministers and established the ‘Gigafactory Communications Group.’

PLMR delivered a media launch for the site and achieved widespread coverage across regional and national press, including in the BBC, Guardian, Daily Telegraph, Sky News, Coventry Telegraph, Birmingham Post, and others. Overall, we achieved 344 individual pieces of coverage, as well as positive social media posts from Andy Street and Rishi Sunak.

The Result

We managed media and press engagement across key milestones and worked with local partners and political stakeholders to continue to make the local case for a West Midlands Gigafactory – ultimately securing planning approval in January 2022.

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.