PLMR Advent came up with the name ‘Warksmas’ – a cross between Warwickshire and Xmas – for the campaign, and used this as a hashtag across social media

The campaign was launched with an initial press release which was individually targeted at the different towns in the county, before the social media campaign began.

On social media, an ‘A to Z of Christmas’ was produced, which highlighted various shops, towns, and other activities from A to Z across 26 days through November and December in the run-up to Christmas.

These were shared across the council-owned Warwickshire Towns Network Facebook and Twitter pages, and PLMR Advent encouraged partner organisations like lower-tier councils and BIDs to share the campaign across their own channels.

This was supplemented by video case studies of various businesses showcasing their products and backing the Warksmas campaign, which were shared on social media and on the council’s website.