CASE STUDY

Walden School

How PLMR Genesis helped Walden School communicate across all key stakeholders

Client

Walden School

Sector

The Situation

Walden School was a 300 year old co-educational independent school in Saffron Walden, Essex for ages 3 to 18. Following prolonged and challenging trading conditions, the school was forced to close. It initially tried to find a buyer but failed and so entered into administration. PLMR Genesis was asked to provide issue and crisis communications management from prior to the closure announcement through to the completion of the administration – a period of 15 months.

To communicate across all key stakeholders – parents, staff, suppliers and other interested parties – the key messages around the school’s closure, ensuring that as many as possible understood the circumstances and accepted that there were no alternative options, whilst handling the communications in a highly sensitive way.

What we did

We provided on-going highly reactive and proactive press office and comms support throughout a period of prospective sales activity and subsequently through administration when we were engaged directly by the administrators, Grant Thornton. Close counsel was provided, regular conference calls attended and media training delivered as part of an integrated approach.

The Result

Through carefully planned and executed communications, we managed to convey the key messages and have them accepted by the large majority of stakeholders. For a small number of more vocal and active parents, we managed to contain their opposition through providing clear and factual responses, statements and answers.

Add PLMR to your contacts

PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.