Visit Essex is the official tourism board for the Essex region. From afternoon tea and glamping to wildlife parks and zoos, Visit Essex promotes the huge array of activities, events, hotels, restaurants, shopping destinations, attractions and more to residents and beyond.​

The Visit Essex team approached PLMR Genesis for a digital advertising campaign that would promote Essex as a foodie destination for visitors. The aim was to inspire residents to discover what’s on their doorstep, focusing on a range of different eateries serving local produce, town and village markets, farm shops and farmers markets but also vineyards, micro-breweries and distilleries producing excellent products and visitor experiences. The campaign aimed to shine a light on the Essex coastline and the successful seafood restaurants there. This in turn supports local tourism businesses/Visit Essex members.