Thrive Tribe

How PLMR Genesis assisted Thrive Tribe to educate its target audiences

The Situation

Thrive Tribe is a national healthy lifestyle service provider offering a range of innovative services and programmes primarily for local authorities aimed at supporting people to lead healthier, happier lives. Their work involves a significant social marketing component.

To educate and change attitudes and behaviours amongst target audiences to encourage them to change their lifestyles for the better. In many instances, the demographics of those needing help and support are often ‘hard to reach’.

What we did

Gaining a precise understanding of the target demographics and their mind set, as well as the goals, enabled us to develop and implement a strategy involving an integrated communications mix involving relevant touch-points, engaging creatives, and compelling messages.

The Result

With the marketing support we provided, Thrive Tribe consistently delivered against their challenging targets for engagement, referral and interventions in support of a wide range of campaigns including smoking cessation, weight management and health checks.

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.