The UK General Election - 4th July 2024



The Independent Review of Children’s Social Care

How PLMR helped support a once in a generation opportunity to transform the children’s social care system.


The Department for Education


Services provided

The Situation

The Department for Education appointed PLMR to design a full brand identity for their flagship review of children’s social care.

They needed the brand identity produced in the space of a week, wanted to avoid typical imagery of care and designed to a millennial aesthetic.

What we did

With a challenging deadline to compete with, PLMR created an abstract concept around the building blocks of childhood development to create a versatile, visually appealing and on trend design.

The brand was implemented into the website design to kick off and build awareness of the review, as well as a report design, email signature and Word templates.

The Result

The design and launch of the review was a huge success, receiving praise across Government.

You can view the Independent Review of Children’s Social Care website here.

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