The Treasury listened. Responding directly to the momentum created, Chancellor George Osborne praised a ‘robust campaign’ in his Budget speech. He said;
“They want the rate cut to 15%. I can go further. Bingo duty will be halved to 10% to protect jobs and protect communities.”
The tax reduction was front page of the UK’s most-read newspaper, The Sun and unlocked investment of at least £30 million a year for the industry, providing a stimulus for new clubs to open, others to be refurbished, and jobs to be created. The 2014 Budget became known as ‘The Bingo Budget’.
Miles Baron, Chief Executive of The Bingo Association, said;
“Working with PLMR is one of the best decisions I’ve made since becoming Chief Executive. Their energy, commitment and creativity is fantastic – I can’t say enough about them!”