Soler & Palau UK

How PLMR Genesis helped Soler and Palau increase their brand awareness


Soler & Palau UK

Services provided

The Situation

S&P is a world leader in the design, manufacture and supply of ventilation and air movement products and systems for commercial, industrial, residential and OEM applications.

Following the launch of S&P’s brand-new UK website, their sales and marketing team wanted to increase brand awareness against key national competitors and generate more sales leads. As a result, S&P required an effective and ongoing website optimisation strategy that focused on increasing their organic search visibility, and user engagement to increase business-critical conversions (enquiries) on the website. ​

What we did

PLMR Genesis developed an ongoing website optimisation digital strategy encompassing SEO (Search Engine Optimisation), UX (User Experience) and CRO (Conversion Rate Optimisation) to maximise S&P’s online search visibility, conversions and user engagement.  ​

The PLMR Genesis digital team successfully implemented comprehensive keyword and conversion tracking on the website, alongside on-site, SEO, UX & CRO optimisations to monitor and deliver more business-critical actions in order to reach strategic and commercial objectives. One of the key focuses of the digital team was optimising content to bolster S&P’s online visibility, particularly for both branded and highly specific “product and category” keywords and phrases. This involved targeting terms such as “centrifugal direct drive fans,” “air handling units,” “heat recovery units,” and “acoustic cabinet fans”. By prioritising these specific keywords, PLMR Genesis aimed to boost S&P’s visibility in relevant search results to attract more qualified traffic to the website.​

The Result

The continuous website optimisation efforts showed remarkable year-on-year improvements within a span of just 12 months. The results were truly impressive, with pageviews increasing by over 125% and total visits experiencing a notable rise of 24%. Google Search Console reported a substantial 28% rise in clicks and a significant 89% surge in impressions.​

The digital team’s dedicated focus on organic traffic acquisition led to an impressive growth of over 20% in this area. Moreover, search visibility witnessed a remarkable increase of 52%, establishing a stronger online presence for S&P. The strategic digital marketing also resulted in various keyword advancements, with several key terms achieving prominent #1-3 positions in search engine results.​

These outcomes highlight the effectiveness of the ongoing website optimisation activities in delivering substantial growth and positioning S&P as a market leader within the competitive B2B industry.

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