Skills Training UK

How PLMR Genesis helped Skills Training UK build its brand awareness

The Situation

Skills Training UK is a leading independent Apprenticeships and training provider at the forefront of UK skills, employability and social mobility.

The Government’s Apprenticeship Reforms and Apprenticeship Levy were about to be introduced and our brief was to help the client explain the changes to their employer clients, maintain market share and break into new market sectors.

What we did

Our strategy positioned the client as an authority on the Reforms. We created employer guides, website content and materials for target sectors, negotiated speaker slots at industry events and used national and social media to build awareness. A digital advertising campaign targeted key decision makers.

The Result

LinkedIn Ads, Google Display and Search Ads drove over 7,000 new website visits and a 78% increase in website traffic. 88% were new visitors. SEO generated page 1 Google rankings for key search terms. PR secured 41 news and feature items in sector and regional media and helped build a national reputation in target markets.

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.