PLMR worked with Saab to organise the launch event at Imperial College’s £2 billion White City Campus. We worked closely with the Saab team on all stages of the event, from preparation, to implementation and securing media coverage.
We provided media training to members of the Saab team and developed the key messaging, ensuring Saab’s joint commitment to ongoing investment and innovation with UK partners were front and centre. This included production of a video for Saab to highlight their innovation and research work.
We secured key event speakers, including Mark Prisk MP, the then Prime Minister’s Trade Envoy to the Nordic and Baltic region, and the Swedish Ambassador. We also facilitated filming of the event and captured short Vox Pops during the launch for use on social media.