The UK General Election - 4th July 2024




Redesigning the website, logo and branded materials for the UK’s leading health and social care law firm



Services provided

The Situation

Ridouts LLP in London is the leading legal practice specialising in providing support to businesses working in the health and social care market. They needed a slick new logo and brand that reminded the sector of their market-leading presence and reintroduced their unique selling points to key stakeholders.

What we did

PLMR began by using market research to determine what current customers found most appealing about the Ridouts offer. We then brainstormed with the team to establish how complicated ideas of legal problem-solving could be brought to life.

After a number of  iterations, a new brand emerged based around the core tenant of Ridouts’ work –helping businesses to find a way out of complex scenarios. PLMR produced a completely new website to go with this rebrand, along with other marketing materials such as roller banners, leaflets, business cards, digital ads and reports.

The Result

The team were thrilled with the results and the rebranded website has received a huge
spike in visitors since launch.

“PLMR have been fantastic –the team were extremely personable, easy to deal with and
produced something the whole firm is very proud of”

-Jenny Wilde, Senior Associate Solicitor

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