PLMR began by using market research to determine what current customers found most appealing about the Ridouts offer. We then brainstormed with the team to establish how complicated ideas of legal problem-solving could be brought to life.

After a number of  iterations, a new brand emerged based around the core tenant of Ridouts’ work –helping businesses to find a way out of complex scenarios. PLMR produced a completely new website to go with this rebrand, along with other marketing materials such as roller banners, leaflets, business cards, digital ads and reports.