Our team put together a clear set of brand guidelines for what became Responsible Gambling Week (RGW). The brand guidelines covered every aspects of the design and its use including:
- RGB/CMYK colour codes for the chosen brand colours
- The order of information on all collateral
- How to use the logo correctly depending on the context of design.
As all of the RGW collateral we designed had to be shared with other member organisations, it was vital that the brand guidelines were as flexible as possible, with various iterations for different partner brands. Despite this variation, we maintained a shared identity across all collateral; maintaining a strong brand image over the course of the week.