CASE STUDY

Raedwald Trust

How PLMR Genesis helped Raedwald Trust raise its profile in the local and national education sector
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Client

Raedwald Trust

Sector

Education

Services provided

Public Relations

Social Media Management

Crisis Comms

The Situation

Raedwald Trust is a multi-academy trust which provides alternative education for pupils who are unable to attend mainstream schools due to exclusion, behavioural issues or short and long-term illness. They manage eight sites across Ipswich, including Ipswich Hospital School, and one site in Bury St Edmunds.

Formed in 2016, the Raedwald Trust has a new opportunity to raise its profile in the local and national education sector and establish itself as a thought-leader on alternative education provision.

What we did

Implementation of a strategic PR programme, integrated with a new social media presence, to raise the profile of the Raedwald Trust among key stakeholders, media and influencers in the alternative education sector.

The Result

Proactive PR has helped to raise the Trust’s profile with regular coverage achieved in local press and new contacts established in national media.

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.

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