CASE STUDY

Prettys Solicitors

How PLMR Genesis helped Prettys Solicitors develop its brand awareness

The Situation

Prettys is a regional firm of solicitors providing a wide range of legal services for businesses and individuals including employment law, family law, commercial and residential property.

With clients in different sectors and across a wide geographic area, the foundation of the communications strategy was built on a core set of values and consistent messaging across media relations, social media and SEO.

What we did

An integrated strategy combined PR, social media and SEO and generated regular insightful and engaging content for target channels to drive brand awareness, understanding of Prettys’ services and website visits.

The Result

The integrated approach helped create a strong brand position for Prettys for both their corporate and private client audiences. Thought leadership and creative content reflected the firm’s personality and expertise.

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.